Defining Your Brand July 13

“We trust our accounts with Alternatives. It is small, friendly and invests in the community.”

Defining Your Brand with True Creative- July 13


Defining Your Brand with Julianna Truesdale and Brandon Kelloway of True Creative Design and Marketing


Date:                          July 13th

Times:                        9:30am - 11:30am

Location:                  125 N Fulton St, 2nd floor                             

Registration Fee:       $30.00

RSVP Information:     Please register here.


About The Class

How do you differentiate your business in the face of ever-increasing and, at times, overwhelming competition? How can you take your business to the next level?

Truly defining your brand is the critical first step in developing your marketing plan. It's the foundation of all of your branding efforts. Brand goes far beyond a company name and la logo. Brand is the persona of your company. Your brand is everything you do, everything you say and everything you act on.

Before you can start building your brand's experience for customers, you need to take come fundamental first steps to define the kind of brand you want to be.

In this class we will be highlighting the principles of big brand marketing so that small business owners can replicate those kind of successes.

Participants will:

  • Pinpoint their unique value proposition and use that to further define their brand
  • Learn to define what they stand for and the types of products and services that their customers can expect from them
  • Discover their unique set of skills that will form the basis of their brand definition

Julianna Truesdale and Brandon Kelloway are the owners of True Creative, a design and marketing firm in Ithaca, NY. Julianna and Brandon have been in the design and marketing industry for over 10 years and founded their own agency, with clients from Ithaca to California. True Creative specializes in branding, logo design, website design and development, SEO, digital marketing and social media.