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Welcome, Rochester Members! Enroll Today to Access Your Account Online!

Enroll today to unlock all the features of your membership, including 24/7 account access, secure transfers, Shared Branching, mobile check deposit, Bill Pay, and so much more—right at your fingertips!

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Routing #: 221381867

Small Business Support Program

We understand the unique challenges small businesses face and are dedicated to helping you move through roadblocks.

Our Small Business Support Program (SBS) provides a comprehensive, no-cost learning experience through Initiate Prosperity, an online portal for business education. The program offers flexible, virtual-first courses in business start-up, marketing, finance and management. Self-paced learning is supported with bi-weekly coaching sessions and monthly workshops to provide additional guidance. Course placement is determined after completing a business self-assessment during the discovery meeting.

Alternatives membership not required.

Before your Discovery Meeting, please review and follow the instructions in the SBS Welcome Packet.

Download step-by-step instructions for scheduling your meeting

Meet Your Advisor 

Marlowe Jannelle is an artist, graphic designer, and small business consultant based in the Finger Lakes region of New York. With over 20 years of experience, she has worked on public art projects, community murals, and commissioned works while also teaching at institutions like UNC Greensboro and The Center for Visual Arts in Greensboro, NC.

Marlowe began her career in print production and design at GST BOCES before launching her own sustainable design business in 2023. Her work emphasizes eco-conscious practices, incorporating recycled and ethically sourced materials. That same year, she joined Alternatives Federal Credit Union as a contracted designer and consultant, later transitioning to Business Development Coordinator and now serving as a Small Business Advisor, where she helps entrepreneurs build sustainable business strategies through education, mentorship, and community engagement.

Support Our Mission!

Unlike traditional banks, we specialize in lending to individuals, organizations, and businesses in under-resourced communities, offering financial education, business coaching, and low-interest rate loans that increase economic potential and help build wealth.

Join Us!

Speak with a Financial Coach

No need to figure it out yourself, coaches can provide help with money management, paying bills, building credit and housing issues. Speak with a financial coach through our non-profit partner, Balance.

Schedule an Appointment