Instagram Strategy- Doing Marketing Right! with Matteo Wyllyamz

Friday October 20th, 12:30-2:00pm
The cost to attend is $25. Please register here
This workshop takes place at Alternatives FCU, 2nd floor.
About the the class:
If a picture is worth a thousand words, then one Instagram post is equal to 32 tweets.
Social networks today have become more visual because still photographs and short videos deliver information and context in a more efficient way than any other medium. We do business in a marketplace of information overload and jaded customers, but visual storytelling is the antidote.
Leverage the Instagram network by tapping into the marketing power of proper #hastag placement, and learning visual techniques and strategies that make your images stand out-- because if your posts look like advertisements, your customers are going to swipe past tem.
Note that this is not a class on how to use Instagram, but rather on how to create effective marketing strategies. Although the discussion will focus on this social network, an account is not required to attend. It is recommended but not mandatory that attendees bring an Internet ready device to the workshop, as a wi-fi data connection will be available, and all materials ("handouts") for this seminar will be delivered electronically via the internet.

Introduction to Instagram Business Tools with Matteo Wyllyamz

Friday November 3rd, 12:30-2:00pm
The cost to attend is $25. Please register here
This workshop takes place at Alternatives FCU, 2nd floor.
About the class:
Relatively new technical tools allow your business to tie Instagram into a Facebook page so that interactions, comments, and advertisements can be managed outside of the Instagram phone app.
Setting up Instagram and Facebook in this way will not only make your job easier and save you time, but you can better manage your account and posts, increase reach and customer engagement, and properly target Instagram advertising in a way that will not waster your limited marketing budget.
Not that this is not a class on Instagram basics. Although the discussion will focus on this social network, an account is not required to attend. It is recommended but not mandatory that attendees bring an Internet ready device to the workshop, as a wi-fi data connection will be available, and all materials ("handouts") for this seminar will be delivered electronically via the internet.

Becoming a Business Owner 101

Tuesday December 5th & Wednesday December 6th, 9:00am-4:00pm
The cost to attend is $150. Please register here.
This workshop takes place at Tompkins County Chamber of Commerce
904 E. Shore Dr Ithaca, NY
About the class:
The course will cover typical requirements and challenges of starting a business ranging from product and service development to business planning and financing. Additional topics discussed are business structure, regulatory and legal issues and lifestyle impact. Each participant will complete a personal skills matrix and work with a small business advisor to develop an action plan specific to their business development.

Becoming a Business Owner 101 is presented as a cooperative effort by Alternatives Federal Credit Union, Tompkins County Chamber of Commerce and the Small Business Development Center of New York.

Registration fee ($150) includes:

Two full days of classroom instruction
(Lunch will be provided and a vegetarian option in available)
One on one advisor counseling consisting of two one hour personal advisory sessions for action plan development 
Session one will review the Strengths Matrix Assessment
Session two will work to develop the action plan outline
Do you have any questions?